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.¡½¡@Homless History

Homless started up completely in 1996 after carrying out the test sales for one year.
Homless is a brand with many Core Fan from the beginning.

"2000
Opened brand concept shop on the second floor with Fresh Jive in SHIBUYA which used to be functioning as a place of community for the performer who play an active part in Street. But last year moved "ASANOHA" in Harajuku and position of brand image is clarified more.
Now we are getting a new phase with a central focus on "ASANOHA" to renovate.

.¡½¡@Provenance of name Homless
"It cannot do in a house" that mean we gave a name to Homless speculatively as keeping life style like "we are doing anything outside the house" and herefrom it would appear that " We will follow with the street " as brand identity.

.¡½¡@Concept
" The pipeline that connect a street culture " is concept at the time of the inauguration of Homless. We support the real performer like Skater, BMX rider, Graphic writer, DJ and so on who play an active part in the Street and we are digesting their sensibility and demand as well as feeding back their idea of making clothing then we are making them reflect in Homless design.
We always keep in mind that "Realization of fitting silhouette with Japanese body type" and we also synchronize a material and color with the present movement as well as creating an original taste and driving for the positive direction.
Moreover as regards the quality of material and sewing skill, they attract the attention of overseas.
.¡½¡@Wave of the future

26.6.2003 - HEADSHOP "ASANOHA" in KOBE... 4.10.2003 - HEADSHOP "ASANOHA" in FUKUOKA..... 2000 - HEADSHOP "ASANOHA" in HARAJUKU. ...

It should be noted that Collaboration beyond the border line and category, plus the world view of Homless send towards the World.
Finally we intend to start "hmls" line which has not covered by "Homless" line ever !!!

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